The Children’s Tumor Foundation (CTF) is seeking a smart, motivated, and tech-passionate Digital Operations Manager to join CTF in an important role that helps the organization achieve key strategic objectives through first-rate delivery and execution of content, programs, and mission. This position is a key member of the Marketing and Communications team, reporting to the Chief Marketing Officer, and collaborates with high visibility across teams, including development/fundraising, research, finance, and the executive team. It’s a unique opportunity to improve and build upon user experience and constituent engagement initiatives in support of the Foundation’s business goals, and to contribute to the growth of the Foundation through the development, integration and enhancement of digital tools in support of those goals.

As the events of the past year have illustrated, the future of communications and events is hybrid: the Children’s Tumor Foundation has successfully pivoted our in-person programs and events to include virtual and digital formats, while at the same time growing our audience outreach and engagement. The Digital Operations role will be fundamental in guiding and implementing this multi-channel strategy and ensuring that we are delivering a frictionless digital experience of “the right content to the right person at the right time”. This unique opportunity will allow you to put together your enthusiasm and experience in technology with your marketing know-how and love for customer engagement, in order to deliver outstanding customer experiences to a variety of audiences across multiple channels.

As CTF’s Digital Operations Manager you’ll be joining an organization of employees who are passionate and action-oriented about what they do, in an environment that values curiosity and innovation to make things better. Our motivation is the 2.5 million people worldwide who live with the genetic disorder neurofibromatosis (NF). The Children’s Tumor Foundation mission is to end NF.

The Children’s Tumor Foundation was recently ranked ‘Best Place to Work’ by the NonProfit Times, as well as ranked ‘4 stars’ (out of 4) by Charity Navigator for operational effectiveness and financial transparency, reflecting CTF’s standing as best-in-class both in terms of its people as well as mission impact.

Key Responsibilities

CMS Strategy and Management

• Direct the operation of CMS, including workflows, governance, and standardization for all digital properties (web, apps, etc.)
• Research, plan, and execute the possible migration or evolution of current CMS to a new platform that meets evolving Foundation needs/goals
• Use CMS to post and/or archive content, while maintaining version control across various sites and platforms. Responsible for populating content into templates and/or creation of new templates to meet business needs.
• Plan, implement, manage, monitor and upgrade websites and other digital platforms as needed.
• Utilize UX best practices to drive engagement and visibility across brands and initiatives
• Track timing, milestones and delivery of multiple projects
• Ensure compliance with privacy policies and all laws and regulations (including GDPR)

SEO Insights and Best Practices

• Lead SEO strategy by aligning with marketing and other cross-functional teams to collect insights and execute strategy
• Drive initiatives to align with SEO best practices to support global/regional/local initiatives
• Define KPIs and targets, and monitor their effectiveness and impact (e.g., using Google analytics and other tools)
• Lead/execute the Foundation’s Google Ads grant to complement SEO strategy

Digital Ecosystem Leadership

• Serve as digital operations lead, ensuring a seamless consumer journey through the effective execution of cross-team digital plans and content
• Align and drive a digital agenda, advising on activities across the Foundation’s digital ecosystem to advance short and long term functional and cross-organizational objectives
• Oversight of multi-device development / management, including troubleshooting, and ensuring stability and availability of multiple platforms
• Ensure digital platforms are optimized and protected with appropriate security measures
• Creation and management of test plans and delivery of fixes or new functionality to be implemented as required.
• Provide consultation on functionality of web/digital components, and set expectations with stakeholders to define project scopes and characteristics as needed, and coordinate project flow with internal/external partners

Cross-functional Collaboration

• Partner with marketing manager to support messaging personalization and automation initiatives through Salesforce Marketing Cloud
• Partner with social media manager to support organic audience growth, ad buys, and tracking through Social Studio and other social engagement tools
• Partner with data analyst to support data enrichment programs (e.g., demographic, email and phone) for targeted marketing activities aligned with data privacy policies
• Serve as a resource for (and ability to train on best practices) CTF staff users of a variety of digital platforms, including web, social, email, mobile, video streaming, event platforms, apps, etc.

Qualifications

• At least 5-7 years professional experience in a related digital marketing, digital tech, website management role, or other digital marketing related field, including e-commerce
• Proven knowledge of website platforms, UX/UI, release strategies and workflow models. 
• Solid understanding of digital marketing activities such as search engine optimization, social media, personalization, and marketing automation, and how best to support these.
• Experience with scaling platforms and optimization. Comfortable with gathering information and formulating action plans.
• Experience with HTML, CSS
• Cross platform and cross browser compatibility experience
• Knowledge of and experience in digital security / firewall best practices and implementation
• Working knowledge of google analytics
• Demonstrated ability to gather requirements, understand business user needs, and translate business needs into technical requirements 
• Proven ability to design and implement new processes and facilitate user adoption
• Professional team player able to collaborate with stakeholders at all levels of the organization.
• Demonstrated high levels of accuracy and attention to detail, while maintaining efficiency
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Creative and analytical thinker with strong problem-solving skills
• Demonstrated flexibility and willingness to independently navigate areas of unfamiliarity
• Exceptional verbal and written communication skills

Preferred

• Previous experience in website development / migration
• Experience with Salesforce CRM and affiliated products (Marketing Cloud, Social Studio)
• Experience with Google Ads, and other digital/social ad platforms
• Experience with SMS / texting technology and strategy
• Previous experience working in a non-profit organization

Location